Say goodbye frizz, hello sexy surf styles.
Too much sun is bad for your skin. We all know that. For years we’ve been told about the protective qualities of SPF sun cream, and we use it.
The sun damages hair too. Prolonged exposure to the sun can damage the outside of the hair strand (the cuticle) to the inner structure. Tell-tale signs of sun damage include discolouration, dry and brittle strands, broken or split ends, thinning and frizziness.
But, what can you do about it? When it comes to preventing holiday hair damage, there’s been little in the way of practical solutions. Wear a hat, wear an oil slick or stay indoors - those were the choices, until 3’’’ more inches came to the rescue and introduced LifeSaver.
The UV protective properties of 3’’’ more inches LifeSaver are a breakthrough – it makes it easy to have super healthy hair even when it’s scorching outside. This is magic in a bottle, acting like a leave in conditioner but without the weight.
Say goodbye to frizz, and a big hello to sexy surf styles, superior colour fade defence and protection from sun or sea damage. This wonder styling treatment will smooth even the frizziest of hair, transforming it into soft and natural looking waves.
Simply damp your hair with 3’’’ more inches LifeSaver Spray, comb through and leave to dry, or diffuse for more controlled styling. Reapply after swimming for all day beach protection.
We put LifeSaver through its paces with a seven day test in the Maldives. Wefts of blonde and brown hair were cut in two and pinned to a dock. One weft of each colour was protected twice a day with 3’’’ more inches LifeSaver UV Spray, whilst the other was left unprotected in the sun. We dipped all the wefts in seawater twice daily too, to more closely mimic the real holiday hair experience.
At the end of day seven the differences were astonishing; the unprotected hair was now faded, brittle and distinctly thinner - illustrating just how permanently damaging sun and sea can be.
Hair shrinks and wastes away under these conditions. Long hair would take 3 to 4 years to fully replace the damaged hair and in that time would likely have been punished a dozen more times on successive holidays.
The results are conclusive – LifeSaver IS the new sun cream for hair.
Get your LifeSaver here.